Before doing anything, many people turn to a specific thing to start their day: coffee.
There are many people who start making coffee before going to the bathroom or brushing their teeth. Meanwhile, others rush into their morning routine in order to stop for coffee on the way to work.
For many people, that means stopping at the corner cafe.
Whether you drink an expresso, such as one with milk and sugar, or a cappuccino, the need for caffeine is almost universal.
Many people choose to go to Starbucks because of its comfort and variety of coffees – but even if you are the biggest fan of Starbucks, there is probably something you do not know about the famous coffee: the history of the logo siren .
The siren is their hallmark – and it has been since the coffee shop was founded in Seattle in 1971.
So, what is the story of the mermaid?
The siren we know so well is actually a two-tailed mermaid.
This mermaid is typically associated with alchemy, the medieval precursor to chemistry today.
According to the dictionary of symbols , this mermaid, known as Melusine or Melusina, was a creature of a medieval legend.
She was a beautiful woman who became a snake from the waist down while bathing.
There have been many representations of Melusina throughout history, but usually the story goes something like this:
The Duke of Aquitaine, Raymond, discovers the damn maiden in the woods, then begs him to be his wife.
She agrees, but tells him not to bother her on Saturdays, since that is when she bathes.
Although Raymond initially agrees to his wife’s strange request, he wonders why she is so reserved about the bathroom.
Over time, she suspects and one day she spies on her while bathing.
Raymond is surprised by what he sees and Melusina catches him spying on him – then gets into a rage and turns herself into a dragon, leaving her husband behind.
The story of Melusina was designed to show the double nature of female sexuality in medieval times.
That same duality that is at play in alchemy – in alchemy, the two tails of the mermaid represent the unity of earth and water, body and soul.
Melusina was known to attract people – and in alchemy, philosophers longed for it because of its promise of unity.
The Starbucks blog explains why they chose this two-tailed mermaid for their logo:
” Let’s go back to 1971, when Starbucks was starting to be.
Looking for a way to capture the history of navigation related to coffee and its strong roots with the seaport of Seattle, we reviewed a large number of old old marine books.
Suddenly, there it was: a 16th-century Nordic wood engraving of a two-tailed mermaid. There was something about her – a seductive mystery mixed with a nautical theme, which was exactly what the founders were looking for.
A logo was designed around her, and our long relationship with the siren began. “
And that’s how nobody could resist Melusina, because it seems that Starbucks expects its customers will be equally attracted to their coffee.